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One month after his It Twitter drama, Charles released a Pennywise-inspired makeup tutorial on his YouTube channel.
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Charles found himself in more drama after he tweeted that the movie It was “awful.” This comment caused a frenzy of backlash, and a stubborn Charles refused to back down against the hate. Charles quickly deleted the tweets and issued an apology. CoverGirl also spoke out, stating that it did not support Charles’s comments, yet the makeup brand didn’t sever its ties with him. Charles’s first taste of a backlash started after he posted racist tweets about Africa and the Ebola virus. Here’s a comprehensive timeline of each of Charles’s controversies so you can predict how much longer this guru’s reign will last. On April 19, YouTube also confirmed that his channel is temporarily demonetized, restricting him from making money on the platform. Most recently, it was announced that Charles and cosmetics brand Morphe are cutting ties. Serious trouble has been steadily brewing for Charles in the past couple of months, David Dobrik–style, and it now appears the allegations and bad press may be affecting his career for the first time. But his journey to internet superstardom has been far from innocent: The 21-year-old has faced an extraordinary amount of controversy over the past five years. Most of his content is makeup-focused he shares his favorite products and films extravagant tutorials, beginning each video with his catchphrase, “Hey, sisters.” It’s all seemingly innocuous stuff - he’s even BFFs with TikTok’s wholesome D’Amelio sisters. Today, Charles has 25.7 million subscribers on YouTube, 27.3 million Instagram followers, and 36 million followers on TikTok. His early years of internet fame led him to become the first male CoverGirl model and garnered him an appearance on The Ellen DeGeneres Show. The teenager in the photo was James Charles, YouTube’s now-megafamous makeup artist and vlogger. The images quickly went viral as fans admired his incredible makeup skills and popping highlight.
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